Help Me Promote Me to You
Mar 4th 2010Julia LondonJulia London
Today I am all about websites. I am redesigning mine this spring and I am wondering, in this age of social networking sites, what the function of an author website is. Back in the day–and by that I mean maybe five years ago–the thing to do was to have a snazzy website that attracted readership. Now, I am not so certain that people use websites like they did. Will you help me figure out what my website needs to have? I have come up with a little quiz to help guide my thinking:
1. In your opinion, the most important thing that a website must have is:
a. easy navigation
b. updated content
c. a great look
d. all of these, none of these, you really missed the boat, Julia, and here’s how (fill in the blank).
2. The sort of content I look for in a website is:
a. accolades, list placement, great reviews, latest news
b. stuff about the author’s books
c. stuff about the author (including contests)
d. some of the above, none of the above, I don’t know, or, here’s a clue: (fill in the blank).
3. I usually go to websites to:
a. get a printable booklist
b. read the news
c. search the backlist
d. Oooh, you missed it again. I usually go to websites to (fill in the blank)
4. I would like:
a. to see a message board on a website so I can hang out with the author and other like-minded people
b. I don’t want a message board — that’s what Facebook is about! I can hang out with her and my friends, too.
c. I am not hanging out with the author at her website or Facebook. That’s what great blogs like this are for.
d. I don’t know what to say.
5. In February, I visited author websites:
a. not even once
b. 1-2 times
c. 3 or more times
d. Nope. I visited authors on Facebook
e. I have enough on my plate. I didn’t visit authors anywhere.
6. As a promotional tool, I think Twitter
a. is great! It works for a quick update on books or author news.
b. I seriously don’t get Twitter
7. If I could advise any author anything about their websites, it would be:
a. fill in the blank
Thanks, you guys! Your input is very helpful to me in trying to redesign my website. If you want to take a look and tell me if there is anything you’d like to see differently, more prominently, or not at all, go here!
I haven’t been able to give the Olympics my full undivided attention because the Westminster Kennel Club Dog Show is going on in New York, and I. Love. Dogs.






I had an awakening the other day. I was on deadline, and I went to Starbuck’s in (Claudia, look away from the computer for a moment) in some old, too big for me jeans, a ratty sweater, no makeup, and my hair in it’s wildest state. I did not look presentable. I looked like hell. But I had a deadline and that’s all I am going to say about that.
I was having a conversation the other day about the CPE, and I mentioned that when I was a girl, I used to have a fantasy that I would marry a rancher and have four strapping sons and we’d all work on the ranch together. I started thinking about that, wondering when that fantasy disappeared. Was it when my dad actually made me work on our ranch and I figured it wasn’t all it was cracked up to be? Was it when I went from wanting to be a mommy to wanting to shoot Indians? (no offense to any Indians here, but that’s what great cowgirls on the high plains do). Whatever happened to that dream, I ended up with no children of my own.


A couple of weeks ago, I almost bought a new car. I didn’t need a car–mine is paid for, it’s a luxury model, and it works just fine. But Jack London told me about the new Honda Accord Crosstour while at breakfast. There happened to be a Honda dealer across the street. I said, let’s go look. We did and I drove, and we went home and I figured out how much I’d get for my car and how much I’d have to put in it to get a new car. I told Jack London, “I am going to buy that car.” He was shocked. He told me not to. I said, “I want it.” And I spent the next day calling around and getting quotes. I was very close to buying that car when it suddenly dawned on me that the only difference between that car and my car was that it had a thingie that would play an iPod. That’s what I was getting, which I suddenly realized I could get that for a couple of hundred dollars.

















