Today is the release of Provocative in Pearls, the second book in my Rarest Blooms series. It also marks the first time that a title that I chose ended up on one of my covers. This is pretty pitiful when you realize this is my 19th book. I mean, I know authors who have titled all their books. I have too, just my publishers have changed my titles to other ones.
I used to pick the title when I started writing a book, so those later changes bugged me at first. I had lived with that title for months. It was my book’s name. It felt weird to see it with another name attached to it. This happened often enough that I got the message, though. My titles sucked.
By about my fourth book I stopped thinking up titles until after the book was written, so I wouldn’t bond with it too much. I would have skipped it all together, but I had to put something on that cover sheet. I worked at those titles and even loved some of them. However, those did not survive either. I think the problem was that I tended to pick titles that made great sense to me, but I had read the book. To someone who had not read the book (like the publisher’s marketing director) the titles said nothing at all.
If I could just be removed from the entire titling process now, I would not be upset. Only it does not work that way. I still have to try and think of great titles even though the evidence is that this is overwhelmingly futile. My editors always asked for ideas and help, and it is my job to give it a shot.
My current editor (I actually had her for books 1 through 11, and now we are back together) likes to brainstorm when it is title time. We spend a few days trying to come up with title ideas that have zing and zip, will fit on the cover, will catch the eye, and will evoke all the things we want to evoke in what amounts to maybe fifteen letters of the alphabet. I shoot her emails filled with word pools, with combinations and variations of title words, with take-offs on songs and movies and all the other tricks. I ask my fans for help (and one time a fan did provide the title that was used.) It is pretty stressful for me.
My editor never says mine are horrible, but we never end up with one of them. We do, however, find a title. Or she does. The final title doesn’t seem to have any of my ideas within a hundred miles of it, but she honestly thinks our “brainstorming” produced it. I guess all my sucky titles help the good ones emerge in her head.
Anyway, with this series, we went through that whole process and somehow—I truly do not know how it happened— we ended up with a set of titles that we thought were very good, very cool, very apt, and also different. Well, except for one. The title for the second book, while it fit with the others, was “meh.” We got into that thing where you both try to convince each other and yourself that it works, really it does, but both of us knew it didn’t.
Then suddenly, in a split second of inspiration, Provocative in Pearls came to me. We both knew at once it was perfect for this series and this book. It was brilliant. I was brilliant.
One out of 19 is a pretty sad score, but I could have struck out again. And who knows, maybe when it is time to title my 38th book, I’ll be brilliant again.
Publishers consider titles a crucial marketing tool. Have you ever been drawn to a book by its title?
Can you think of a book title that you thought was perfect for the book? Can you think of one that made no sense?
Is there anything about the way romances are titled that bugs you?
I have heard that the word Duke in a title helps sell an historical romance. Are you attracted to Duke books?
Are you the kind of person who is good at things like titles? If so, can I adopt you?
In case you are wondering, the next two titles are Sinful in Satin, and Dangerous in Diamonds. If you are curious about Provocative in Pearls, you can read an excerpt on my web site There is a video for PiP there too.
To celebrate this release date, two of the visitors who comment on today’s blog will win a signed copy of Ravishing in Red, or any novel in my backlist.